TORONTO, Oct 7 /CNW/ - This year, 10-10-10 takes on a fashionable new meaning by marking the return of the beloved, fashion-forward Bratz® dolls that have been stealing the hearts of young girls around the world for a decade. MGA Entertainment, the toy company behind Bratz® and other popular brands like Little Tikes® and Moxie Girlz™, is celebrating the brand's 10th anniversary by introducing 10 all-new Bratz® dolls on October 10, 2010.
"Bratz is not only back, but better than ever this fall," says Diane Goveia-Gordon, President of MGA Entertainment Canada. "We are thrilled to be celebrating a decade of the popular fashion doll with the unveiling of ten new characters and we expect to see an even bigger increase in popularity with the new lines slated for release over the next year," adds Goveia-Gordon.
The new Bratz® 10th anniversary line welcomes Carrie™, Adri™, Shira™, Shadi™, Tyla™, Ashby™, Lydia™, Joelle™, Lilliana™ and Leora™ as they join the world's favourite Bratz® pack - Cloe™, Yasmin™, Sasha™ and Jade™ - on October 10, 2010. Each doll, complete with an individual personality and unique outfit.
MGA Entertainment also unveils the new Bratz® Party Dolls line. Each doll is decked out in full party mode and ready to strut their stuff with two fun outfits - one for daytime and one for parties. The new dolls feature multiple points of articulation, including knees, wrists, head, shoulders, waist, hips and elbows. The perfect gift for children ages six years and older, Bratz® Party Dolls are available at major retailers across Canada for a suggested retail price of $19.99.
'Speaking' of new Bratz® dolls…the new Bratz® Let's Talk™* dolls can not only speak, they can also ask questions and understand responses. Bratz® Let's Talk™ dolls feature a 12" fully articulated, pose-able body and voice recognition technology that allows the doll to talk and understand. And they have plenty to say, with 500 phrases and a variety of games and other activities like quizzes, fortune telling and secret sharing.
The girls with a passion for fashion™ first exploded onto the scene a decade ago, and young girls everywhere are still keeping up with these stylish dolls. Multi-ethnic, sassy, and chic, the Bratz® became instant icons, with style that not only kept up with, but often set the pace for emerging fashion trends. Inspired by their message of self-expression and individuality, pre-teen girls couldn't wait to get up close and personal with the new style stars. These trendsetting fashion icons have unleashed something in young girls everywhere - the passion to be who they are! For years to come, the Bratz® will always be there exploring new fashion trends to inspire girls around the world. For more information, visit www.Bratz.com.