Thursday, December 23, 2010

Hello Dolly

Parents may have noticed there's no new version of Tickle Me Elmo this year, but that doesn't mean popular dolls are lacking this holiday season. In fact, they're among the scarcest toys on store shelves.
Mattel Inc.'s $24.99 Monster High dolls — the poseable offspring of famous vampires, werewolves and more — are hard to find, analysts say.
Other popular dolls include MGA Entertainment's $29.99 Lalaloopsy with button eyes and brightly colored hair; the $49.99 Disney Princess dolls, and Fisher-Price's Dance Star Mickey, a $69.99 Mickey Mouse that dances and sings.
Most of these dolls sold out during the busy Thanksgiving Day weekend a note to investors, BMO Capital Markets analyst Gerrick Johnson said, despite the fact that most of them weren't on sale.
"The increase in sell-outs should be considered a good sign for overall toy demand," Johnson said.

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