On Oct. 13, 2009, Charisma Brands announced the acquisition of Adora Doll founded by David Lin and Frank Ren. Charisma is already shipping 2009 Adora product to customers and will introduce 2010 Adora designs at IDEX and Toy Fair tradeshows beginning in January 2010. Adora’s longtime customer service and sales administrator, Sandy Fawzi, will join the Charisma team and will continue in her important role as in the past.
“The decision to sell our business was not easy. We chose Charisma and have confidence in their commitment to the Adora brand and their ability to maintain the reputation we have worked hard to build. Charisma has a fine reputation and I believe they will continue to be very successful with Adora as they build upon what we started. Charisma has the team that make Adora even better,” says Lin.
“We thank David and Frank for their confidence in Charisma to be stewards of Adora—a brand that they passionately built nearly a decade ago,” states Anthony Shutts, president and CEO of Charisma. “We continue to focus on building Charisma’s portfolio of amazing collectible brands and are thrilled to welcome the Adora to our family. We are constantly looking for unique, well-respected brands to compliment our existing brands.”
Adora joins other award-winning collectible brands of Marie Osmond, Paradise Galleries, Kewpie and Penny Brite.