The dolls will feature Jackson in some of his best-known poses. Photograph: Kevin Mazur/Sony Pictures Releas/PA
A new range of Michael Jackson dolls aimed at fans and collectors is set to hit the UK market in time for Christmas as toy makers become the latest industry to cash in on the King of Pop's posthumous appeal.
The Character Group, listed on London's junior market Aim, today announced a collection of official Michael Jackson figurines in some of the singer's best-known poses.
"As would befit the 'King of Pop', they will be made to the highest specification and fully articulated with each figure being numbered and displayed in commemorative packaging," the company said.
The collection will be made by Playmates Toys and distributed in the UK by Character Group's subsidiary, Character Options.
Sales of Jackson's music soared after his sudden death last June and audiences later flocked to a feature film of his final rehearsals as well as to tribute shows. Just four months after his death, his afterlife earnings had already reached $90m (£56m), according to Forbes' annual list of Top-Earning Dead Celebrities.
Character Group's chairman Richard King is expecting a wide audience for the new dolls.
"We are confident that the dolls will be highly sought after by fans and collectors alike, and we look forward to launching the full range in time for Christmas sales this year. These sales will be mainly reflected in our 2011 financial year," he said.
No comments:
Post a Comment